A few days ago, data released by the National Bureau of Statistics showed that in 2012, domestic medical equipment and equipment revenue and profits increased by 21.4 and 24.4 respectively year-on-year, and continued to maintain a steady growth rate. Industry experts said that with the advancement of China's urbanization process and the arrival of the aging era, as well as the release of grassroots market demand brought about by the continuous deepening of the reform of the medical and health system, my country's medical device industry is facing more new opportunities and growth momentum. It is also worth mentioning that with the increasing prosperity of online shopping, pharmaceutical e-commerce has increasingly become an important sales channel for household medical devices and other categories.

Compared with the global medical devices accounting for 42% of the total pharmaceutical market size, China's medical device market size only accounts for about 14% of the total pharmaceutical market size, there is a large space for development. Experts pointed out that my country's population is huge and the medical system is in the process of improvement. The medical device market has huge potential, and the compound annual growth rate will remain at 20%-30%. PharmaLive consulting firm analysts predict that in 2050, China's share of the world medical device market will reach 25%. The growth momentum mainly comes from the country's new medical reform investment, the aging population and the growth of residents' health care demand.

E-commerce channels are increasingly valued by medical device manufacturers. It is understood that a number of pharmaceutical companies will continue to increase their efforts to develop the e-commerce market in 2013, not only to ensure sufficient supply, but also to complete product types and models. However, some experts remind that for online sales, it is extremely important for online stores and manufacturers to establish a good reputation and reputation. On the other hand, because ordinary people generally do not have perfect medical knowledge, there may be some misunderstandings in the process of purchasing home medical equipment, so the necessary medical guide is also very important.

A few days ago, data released by the National Bureau of Statistics showed that in 2012, domestic medical equipment and equipment revenue and profits increased by 21.4 and 24.4 respectively year-on-year, and continued to maintain a steady growth rate. Industry experts said that with the advancement of China's urbanization process and the arrival of the aging era, as well as the release of grassroots market demand brought about by the continuous deepening of the reform of the medical and health system, my country's medical device industry is facing more new opportunities and growth momentum. It is also worth mentioning that with the increasing prosperity of online shopping, pharmaceutical e-commerce has increasingly become an important sales channel for household medical devices and other categories.

Leverage technical and policy advantages

Compared with the global medical devices accounting for 42% of the total pharmaceutical market size, China's medical device market size only accounts for about 14% of the total pharmaceutical market size, there is a large space for development. The Western Securities Research Report pointed out that my country has a large population and the medical system is in the process of improvement. The medical device market has huge potential, and the compound annual growth rate will remain at 20%-30%. PharmaLive consulting firm analysts predict that in 2050, China's share of the world medical device market will reach 25%. The growth momentum mainly comes from the country's new medical reform investment, the aging population and the growth of residents' health care demand.

Tianxiang Investment Gu specifically pointed out that the new medical reform proposes a policy of vigorously developing county hospitals, and benefiting from the increased demand for medical equipment, instruments, and materials in the construction of county hospitals, the demand for medical devices in primary medical institutions will continue to be released. It is understood that at present, there are more than 80000 county-level hospitals and township health centers in China, and there is a huge demand gap for equipment purchase, transformation and upgrading.

In the face of such a big market cake, domestic and foreign medical device manufacturers have entered. Some analysts pointed out that domestic instruments have a strong cost performance, in the low-end medical device market has a strong competitiveness. However, some experts said that my country's national medical device industry has not yet formed iconic products, and there are many gaps in core competitiveness compared with developed countries, and the competition in the low-end market is at a disadvantage.

In this regard, senior pharmaceutical industry analyst Shajiang said: "The country can take advantage of the opportunity of medical reform to guide domestic medical device manufacturers to improve their independent innovation capabilities and encourage medical institutions to prioritize the procurement of domestic medical equipment. Domestic related manufacturers should seize the opportunity of the new medical reform to transform technological and policy advantages into market advantages and meet the challenges brought about by foreign companies entering low-end products."

During the two sessions this year, the China Medical Device Industry Association pointed out that a considerable number of bidding management departments and medical institutions did not support and prioritize the procurement of new independent innovation products during the bidding process, which hindered the fair participation of domestic medical devices in bidding. It also puts forward several suggestions on strengthening government supervision in China's medical device procurement, hoping that the government will attach great importance to and further improve the medical device procurement policy, so as to promote the development of China's independent innovation medical device industry.

Household Equipment Leveraging Power E-commerce

In the overall rapid growth of the medical device industry, the growth of household medical devices in e-commerce sales is undoubtedly one of the bright spots. Relevant data show that in 2011, the domestic household medical device market reached 17.66 billion yuan, with an annual growth rate of more than 30%, and is expected to reach 29 billion yuan in 2013. Industry insiders are generally optimistic about the prospect of e-commerce sales of household medical devices.

Chen Guodong, a pharmaceutical industry analyst at Nissin Securities, pointed out: "Convenience is one of the most important factors that many consumers consider when shopping. For common home medical devices like blood pressure monitors, online shopping is convenient and easy, without having to travel to major shopping malls; and home delivery, you can also learn in detail the parameters of the product and the user's experience, which is undoubtedly a promising market."

It is precisely because of this that e-commerce channels are increasingly valued by medical device manufacturers. It is understood that Jiuan, a well-known brand of electronic sphygmomanometer, will once again join hands with Qilekang Pharmacy to promote e-commerce business. In 2013, it will continue to increase its efforts to develop the e-commerce market, not only to ensure sufficient supply of goods, but also to have a complete range of product types and models.

Relevant data also give the industry confidence in the online sales of home medical devices. It is understood that in January this year, the monthly sales of Tmall Medical Museum exceeded 0.12 billion yuan, of which the sales of household medical devices were close to 50 million yuan. The overall sales volume of Huatuo pharmacy network in the category of household medical devices has also exceeded the 108 pharmacies under Huatuo line.

However, some experts remind that for online sales, it is extremely important for online stores and manufacturers to establish a good reputation and reputation. On the other hand, because ordinary people generally do not have perfect medical knowledge, there may be some misunderstandings in the process of purchasing home medical equipment, so the necessary medical guide is also very important..